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Introducing Advert Audit, a tool from Influencer that aims to combat confusion around compliance within the influencer marketing industry. We allow brands and creators to run partnerships with confidence.
The Advertising Standards Authority (ASA) has revealed that it has issued hundreds of warnings against social media influencers for breaking paid partnership rules in the past year. Don’t let your partnerships be one of them.
Can people actually tell when an ad is an ad?
A poll in the UK last year found 71%* of people thought there were no rules around the use of influencers, despite being regulated by the Advertising Standards Authority (ASA), while 61%* believed influencers don’t have to disclose that they have been paid to talk about a product.
[*Figure from survey run from by prizeology]